I’m Brian Geier.
Founder, Driftless Data Partners
I help leaders clarify the business question, agree what needs to change, and carry the work forward.
Why I started Driftless
Over a decade leading analytics teams, we built trustworthy data, reliable reporting, and tools that helped leaders understand their business. Analysts had room to go deeper on important projects.
Elsewhere, I kept hearing a different story: important questions stayed ambiguous, priorities were unclear, basic answers were hard to get, and AI ambitions were running ahead of the foundations.
I started Driftless to make that work easier and bring what I had learned to more companies.
Experience before Driftless
Before founding Driftless, I led analytics teams inside growing companies.
Recurly
Helping a stretched team regain focus
At Recurly, requests to my analytics team more than tripled in one quarter. I redesigned how work moved:
- One intake process and regular prioritization
- Clearer ownership and reusable, AI-supported documentation
We absorbed the increase with the same headcount. People gained clearer priorities and more authority to focus on valuable work.
Sling TV
Experimentation identified changes that reduced churn by 4%, retaining approximately $5 million annually.
Naked Wines
Predictive targeting, tested against a holdout, increased win-back subscribers by 25%.
What you can expect
- Questions and understanding before recommendations
- Candid advice and clear ownership
- Teaching and follow-through that strengthen your team
Let’s talk.
Tell me which decision is harder than it should be.