Brian Geier, Founder — Driftless Data Partners
Turn data into decisions you can trust.
Your data is all there. It just needs the right foundation to get straight answers to the tough questions:
- Where do we invest to grow?
- Which cohorts pay off?
- Why is churn rising?
- Can we get trusted answers faster with AI?
The decision systems I build answer all of these — and much more — quickly.
Who I Help
Recurring-revenue businesses where important questions get stuck between teams.
The Problem I Solve
The data, definitions, and business context needed to answer critical questions are fragmented across teams or can’t be trusted.
The Result
Trusted answers that turn cycles of debate into days of action.
Different recurring-revenue companies. Same result: decision systems that made or saved millions.
The Problem
Most companies outgrow their decision systems before they notice.
It rarely announces itself. It shows up as small frustrations that feel normal.
Whose number is right?
I build the one number every team trusts, so finance, sales, and data stop producing three answers.
What this looks like
- Two dashboards give two answers.
- Nobody owns the definition.
- Analysts spend more time reconciling than analyzing.
Are we performing well or falling behind?
I give every function one shared view, so the whole company runs off the same readout.
What this looks like
- Nobody fully believes the forecast.
- Departments answer the same question differently.
- Revenue changes without a shared explanation.
Why is this a meeting and not a decision?
I build reporting leaders believe, so meetings produce decisions, not another reconciliation.
What this looks like
- Meetings become data debates.
- Every team brings its own numbers.
- Reporting demand grows while business impact stays flat.
Why does our AI keep guessing?
I document the metrics and logic your AI needs, so it stops guessing and starts shipping.
What this looks like
- AI responds with incorrect numbers to basic data questions.
- Complex analyses are unusable due to the lack of documented business logic.
- AI doesn't work for everyone: only small pods of people with specialized knowledge find it helpful.
Every team's number is right. That's why they'll never agree.
Finance, marketing, and operations each define the metrics for their own world, so each version is correct in context and none of them reconcile. The fix is a shared foundation someone builds and your team owns.
The Results
I build the systems that find the money.
Before Driftless, I built decision systems inside recurring-revenue companies, and they kept making money after I left.
That's what I can do for yours.
Priced risk with precision
$50M+ in incremental LTV created annually
DISH
I built a credit-based pricing model that repriced the margin-destroying cohorts: fewer bad-LTV signups, higher LTV on the rest.
Churn down, revenue retained
$5M/yr retained
Sling TV
I drove the experimentation framework that isolated which product changes actually cut churn: 4% lower, worth $5M a year.
An engine that turned data into deals
$3.5M+/yr net-new ARR
Recurly
My team built an engine that showed each prospect what they were leaving on the table: a vague pitch became a hard number that closed deals.
The right lapsed customers, won back
+25% lift in win-back subscribers at Naked Wines
Naked Wines
I directed a predictive model that re-targeted only the lapsed buyers worth winning back: proven against a holdout control.
The Solution
Start with an assessment. Continue with senior data leadership.
The four-week assessment finds the solution to your symptoms and tells you what to fix first. Whether we stop there or keep going, you end up with a system your team owns and runs without me.
“Brian built the trusted data foundation that became a strategic advantage for the business. Whether providing data for the diligence process, redesigning pricing, preparing board-level analysis, or managing GTM performance, his work enabled decisions that once took weeks to happen in days or hours.”— Chris Wong, VP of FP&A at Recurly
Start Here
Four-Week Opportunity Assessment
Four weeks, fixed fee. You leave knowing where the business is exposed, what's driving it, what it's costing you, and exactly what to fix first, with a roadmap your team can run whether or not we keep working together.
Then, If It Fits
Embedded Senior Data Leadership
I lead the highest-value fixes into operation: owners, metrics, reporting, and decision rhythms. I stay only until your team can run the system without me. The goal is to install a capability without a headcount.
Pick a Time